Preservation of Indian Traditional Crafts: Role of Digital Technologies and Social Media in Sustainable Development

Author

Dr. Rahul Kushwaha, Avita Singh


Abstract

Indian traditional crafts are an important part of the country's cultural heritage and textile traditions. They reflect the knowledge, skills, and artistic practices that have been passed from one generation to another. However, changing consumer preferences, machine-made products, and limited market access have created new challenges for many artisan communities. This study examines how digital technologies and social media can support the preservation, promotion, and revival of Indian traditional crafts while contributing to sustainable development. The study is based on secondary data collected from government reports, research articles, official publications, and digital platforms. Information from the Ministry of Textiles, Development Commissioner (Handicrafts), Export Promotion Council for Handicrafts (EPCH), and other published sources was analysed along with observations of online craft promotion. The findings indicate that digital platforms have improved the visibility of traditional crafts, created new market opportunities, and increased consumer awareness of handmade products. At the same time, the study identifies the need for better digital skills, stronger branding, wider market access, and continued institutional support to ensure that India's rich craft traditions remain economically sustainable and culturally relevant for future generations.


Keywords

Indian Traditional Crafts, Cultural Heritage, Textile Traditions, Digital Technologies, Social Media, Sustainable Development, Handicrafts, Digital Preservation



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References


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