A Study on Mutual Fund Research, Portfolio Analysis and Client Servicing at Integra Wealth LLP

Author

Shantanu Jadhav, Prof. Mahesh Pol


Abstract

 This paper reports a project-based On-the-Job Training (OJT) study carried out at Integra Wealth LLP, an AMFI-registered mutual fund distributor and wealth management firm in Pune, between 18 May and 18 August 2026. The study examines how mutual fund research, portfolio analysis and client servicing operate together in a wealth management organisation. Working mainly with the Analytics Team (70%) and the Sales Team (30%), the author carried out fund screening, portfolio evaluation, client profiling, CRM management, KYC and CAMS KRA verification, SIP calculations and Excel-based MIS reporting. A descriptive and analytical design was used, drawing on secondary and organisational data such as AMFI publications, SEBI regulations, fund fact sheets, company documents and CRM records. The analysis covers portfolio allocation, client risk profiles, SIP growth, fund category comparison, NAV trends, CRM activity and KYC compliance. The findings show that diversification matters more than chasing individual high-return funds, that moderate-risk investors form the largest client segment, that disciplined SIP investing is the preferred route to long-term wealth creation, and that CRM discipline and regulatory compliance are as important to advisory quality as financial analysis. The paper closes with recommendations on CRM automation, digital onboarding, structured portfolio reviews and investor education.


Keywords

Mutual funds; Portfolio analysis; Systematic Investment Plan (SIP); Client servicing; KYC compliance; CRM; Wealth management



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References


  • Association of Mutual Funds in India. (n.d.). Investor education resources and industry publications.
  • Integra Wealth LLP. (2026). Company records, internal documentation and internship completion certificate.Pune, India. Company website: integrawealth.co.in.
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  • Mutual fund fact sheets. (2026). Scheme-level NAV, holdings and expense-ratio disclosures used for fund comparison.Asset management companies.
  • School of Business, Indira University, Pune. (2025). MBA OJT guidelines student handbook, 2025–27 batch.
  • Securities and Exchange Board of India. (n.d.). Mutual fund regulations and investor protection guidelines.
  • Sharpe, W. F. (1964). Capital asset prices: A theory of market equilibrium under conditions of risk. The Journal of Finance, 19(3), 425–442.


 

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