A Study on Student Behaviour During Online Shopping

Author

Mr. T. Chandra Shekar Yadav, Mr. M. Naga Venkata Sai Nithin

Abstract

 This study examines student behaviour during online shopping using a sample of 50  questionaires responses. The syudy focuses on shopping frequency , product categories, device used , purchased decision factors, payment methods, social media influence, satisfaction and reasons for cart abandonment. Descriptive analysis is supplemented by a person 

Keywords

Student Behaviour, Gen Z Consumers, College Students / University Students, Online Shopping, E-Commerce

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References

The study provides a structured statistical analysis of online shopping behaviour among 50 sample respondents. The  chi- square test did not find a statistically significant association between academic uyear and weekly shopping (p=0.679). The ANOVA did not find a statistically significant difference in satisfaction across academic years (p=0.016).The multiple regression model was also not statistically significant overall (p=0.536).The findings therefore suggest that the selected variables alone do not provide sufficient statistical evidence to explain the observed differences in online shopping satisfaction  is this sample. Larger studies with broader samples and additional variables such as income, monthly spending, product involvement and previous online shopping experience could provide stronger evidence.

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