Agri-Shop for Farmer Online Shopping Using E-Digital Marketing

Author

Mr. Janakiraman, A. Navaneetha

Abstract

 Agriculture depends on timely access to quality seeds, fertilizers, pesticides, farming tools, irrigation equipment, and other agricultural supplies. Farmers may face difficulties comparing products, finding reliable sellers, checking prices, and learning about new products through conventional purchasing channels. This paper proposes “Agri Shop,” an online shopping platform for farmers supported by e-digital marketing. The proposed system brings agricultural products, product information, price details, order placement, and seller communication into a single digital platform. Digital marketing features such as product announcements, seasonal offers, educational content, search visibility, and opt-in notifications can help farmers discover relevant products. The system workflow includes user registration, product catalogue management, search and comparison, cart and order management, payment or cash-on-delivery options where supported, delivery tracking, feedback, and an administrative dashboard. The paper describes the proposed design and evaluation plan; actual usability, sales, and performance results must be measured after implementation and are not claimed here.

Keywords

Agri Shop, Online Shopping, Farmers, E-Commerce, E-Digital Marketing, Agricultural Products, Digital Platform.

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References

 [1] World Bank, “ICT in Agriculture: Connecting Smallholders to Knowledge, Networks, and Institutions,” 2017. Verify the edition and bibliographic details required by the institution before submission.

[2] P. Kotler, K. L. Keller, and A. Chernev, Marketing Management, 16th ed., Pearson, 2022.

[3] D. Chaffey and F. Ellis-Chadwick, Digital Marketing, 8th ed., Pearson, 2022.

[4] A. Laudon and C. Traver, E-commerce: Business, Technology, Society, Pearson. Confirm the edition used.

[5] Python Software Foundation, “Python Documentation.” https://docs.python.org/3/

[6] Django Software Foundation, “Django Documentation.” https://docs.djangoproject.com/

Note: Confirm all reference details and use the citation style required by your college. Add any sources actually consulted during implementation.

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