Hi Guys!: Unveiling the Financial Benefits of Facebook, Through the lens of Content Creators

Author

Marilou O. Cuyos

Abstract

 Facebook, as one of the largest social media platforms globally, has not only revolutionized on social networking but also emerged in variety of financial benefits. Since many Filipino people are engaging on the said platform, the consciousness among others brought about why do people upload too much videos in a day, why some people are too much active on Facebook? Does Facebook financially benefited them? That’s why the purpose of this study is to prove and sought to unveil the financial benefits of Facebook and what are the experiences of the content creators in Quirino province. In order to unveil the digital performance experiences and financial benefits of it. The researcher apply descriptive qualitative analysis through phenomenological approach for a depth interview and observation techniques to established experiences, beliefs and challenges on the study. Considering the outcome, it shows that there are variety of monetization tools to earn money on Facebook. The more followers, the more reactions and engagement a content creator can get. The more reactions and engagement, the higher the performance. The higher the performance, the higher the revenue a content creator can receive. The higher the revenue, the more money a content creator can earn. From financial empowerment to a sense of validation and community support, the ability to monetize on Facebook has brought about significant positive changes in their lives and careers.

Keywords

Facebook, Financial benefits, Content creators, Monetization tools

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References

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