A Study on the Impact of Game Features on Player Behaviour in Mobile Games

Author

Mr. K. Joyal, M. Raja Pavan

Abstract

This study examines the relationship between game features and player behaviour in mobile games, with player motivation included as a related construct. The study focuses on rewards, challenges, social interaction, customization, and progression systems. Primary data were obtained from a structured questionnaire containing demographic questions and 1–5 numeric response items. The supplied spreadsheet contained 99 responses. Descriptive statistics, Pearson correlations, a chi-square test, one-way ANOVA, and simple linear regression were used to analyse the responses. The mean score for game features was 3.26 (SD = 0.84), the player-motivation score was 3.38 (SD = 0.87), and the behaviour-influence score was 3.40 (SD = 0.81). Game-feature scores positively predicted behaviour scores (β = 0.535, R² = 0.312, p < .001). The ANOVA indicated differences in mean behaviour scores across game types, F(4, 94) = 7.98, p < .001. The chi-square test did not reach the 5% significance threshold (χ²(4) = 8.92, p = 0.063). Results are based on self-reported cross-sectional data and should be interpreted as associations rather than causal effects. 

Keywords

mobile games, game features, player behaviour, player motivation, engagement, regression, ANOVA, chi-square

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References

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Appendix A: Analysis decisions

The supplied spreadsheet was used as the source of respondent-level data. Empty export columns labelled “Column 1” onward were excluded because they contained no values. Composite scores were calculated as arithmetic means of the item groups described in the methodology. P-values are reported to three decimal places except where p < .001. The Excel companion file contains the raw responses, composite scores, descriptive statistics, chi-square output, ANOVA output, and regression results.

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