A STUDY ON CONSUMER CONFIDENCE IN AI VOICE SHOPPING AMONG YOUNG ONLINE SHOPPERS IN TIRUPATI, ANDHRA PRADESH

Author

Dommeti Pavan Kumar, Dr. V. Madhulatha

Abstract

 This study examines consumer confidence in AI voice shopping among young online shoppers, with attention to awareness, usage frequency, perceived accuracy, trust in recommendations and payments, privacy and security concerns, convenience, satisfaction and future-use intention. A quantitative descriptive approach was adopted using questionnaire responses supplied in a spreadsheet. The workbook contains 105 rows, but additional rows were identified in the project context as simulated; accordingly, this paper analyses only the first 17 original responses and excludes all simulated entries. Within this small sample, 17 respondents reported awareness of AI voice-shopping assistants, and daily use was the most common frequency. Item means ranged from 3.41 to 3.88 on a five-point scale. The results are descriptive and preliminary; the small sample and convenience-based collection limit generalisation to young shoppers across Tirupati.

Keywords

AI voice shopping, consumer confidence, voice assistants, online shopping, trust, privacy, Tirupati.

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References

This study provides a preliminary descriptive account of consumer confidence in AI voice shopping among 17 original questionnaire respondents. Awareness of voice assistants was reported by all respondents, and daily use was the most common frequency. The attitude-item averages provide an initial picture of perceived accuracy, payment and data-security confidence, convenience, concerns and future intentions.

The findings must be interpreted cautiously because the usable sample is small and does not establish that respondents represent all young online shoppers in Tirupati. Simulated rows in the workbook were excluded from the analysis. A larger study using verified respondents, a transparent sampling procedure and suitable inferential methods would be required to test the proposed hypotheses and examine relationships among trust, perceived risk, satisfaction and continued-use intention.

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