AWARENESS AND USE OF INNOVATIVE MARKETING STRATEGIES FOR EFFECTIVE SERVICE DELIVERY IN PROF. FESTUS AGHAGBO NWAKO’S LIBRARY

Author

EZEABARA LAURA CHINEMEREM, IBEH JAHDINMA GOODNESS, NGOZI PERPETUAL OSUCHUKWU


Abstract

 This study examines awareness and use of innovative marketing strategies for effective service delivery in Prof. Festus Aghagbo Nwako library. This study was guided by five research questions. The descriptive survey design was used in the study. Librarians in Prof Festus Aghagho Nwako library were used as case study. The population of study was 17 Librarians and the entire population were adopted for this study because it was found manageable. Data was analyzed using the mean rating. The questionnaire was the instrument used for data collection. Based on the analysis, the findings revealed that librarians in Prof Festus Aghagho Nwako library use innovative marketing strategies to create awareness and effectively deliver library services, while some innovative marketing strategies were not used in the library. This study also revealed that the librarians were awareness of various innovative marketing strategies used to create awareness and effectively market library services. Based on these findings, the study recommended among others that comprehensive training should be provided for librarians in Prof Festus Aghagho Nwako library. This training should include workshops and courses on the effective utilization of digital tools such as augmented reality, artificial intelligence, and robotics in library marketing. This will empower the librarians to implement a wider range of innovative marketing strategies, ultimately enhancing the visibility and impact of the library’s services.



Keywords

Innovative marketing strategies; library services; service delivery; awareness; library marketing.



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References


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