THE IMPACT OF DIGITAL MARKETING STRATEGIES ON THE GROWTH AND PERFORMANCE OF SMALL BUSINESSES

Author

MIRZA KAZIM ABBAS KHAN, RV. Srinivas


Abstract

 Digital marketing gives small businesses practical ways to promote their products, communicate with customers and reach people beyond their immediate area. This study looks at how digital marketing strategies relate to perceived business growth and performance, with particular attention to social media marketing, content marketing, search engine optimization (SEO) and online advertising. The study considers customer acquisition, sales, market reach, brand awareness and customer interaction, as well as the difficulties businesses may face when using these tools. A questionnaire-based quantitative study is proposed for a population of 200. Using Yamane’s formula at a 5% precision level gives a target sample of about 133 respondents. The 135 records available for this draft are simulated, so the statistical results are illustrative. Real survey data are required before drawing conclusions about small businesses.



Keywords

Digital marketing; small businesses; business growth; business performance; social media marketing; customer engagement; brand awareness; competitive advantage.



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References


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