PRICE SENSITIVITY AND CINEMA ATTENDANCE: A STUDY OF AUDIENCE BEHAVIOUR IN VIJAYAWADA THEATRES

Author

S. Sarat Chandra, Dr. I. Mohan Krishna


Abstract

 This research investigates how raising the price of movie tickets affects audience behavior in Vijayawada. It examines the connection between movie ticket pricing, price elasticity, cinema attendance, willingness to pay, consumer spending and the choice of entertainment options. The study also looks at how demographic factors such as age, income and occupation influence audience behavior when movie ticket pricing rises. A questionnaire will be. Given to the audience in Vijayawada. The data gathered will be analysed with statistical tools. The research also considers price sensitivity and the effect of price sensitivity on cinema attendance. The research aims to understand how an increase in ticket prices impacts audience behavior.



Keywords

Movie Ticket Pricing, Audience Behaviour, Price Sensitivity, Consumer Behaviour, Cinema Attendance, Willingness to Pay, Vijayawada.



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References


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